Our Charter

Gold Cross Products & Services is a fully owned subsidiary of The Pharmacy Guild of Australia and endorses pharmacy products and services branded with the Guild's logo.

Our mission is to provide members with endorsed products and services and to deliver strategic imperatives that focus on driving revenue through Glucojel, Australasian Pharmacy, and Endorsed Partners under the Gold Cross brand.

The 'Gold Cross' symbol has been used by Guild members for over fifty years through in-store branding and across pharmacy-branded products.

Approved providers of products and services also use the Gold Cross symbol.

The Guild's Gold Cross logo is the ONLY logo in Australia that represents community pharmacy.

At its core, the logo symbolises:

• No discrimination or bias in its use.
• Strong positive associations with medicines and ‘personal advice’.
• Customer benefits of safety, control, confidence, and positive health outcomes.

The Pharmacy Guild of Australia directly benefits from member support for Gold Cross products and services through profits that go straight back into the Guild. The Guild and Gold Cross are committed to supporting and maintaining the community pharmacy model as the most efficient system of delivering medicines, medication management, and related services to Australian consumers.